News & Events

Malaysia International Food & Beverage Trade Fair (MIFB) 2017


A step forward in growing our business, QWARE is honoured to have the experiences and opportunities to collaborate and participated in Malaysia International Food & Beverage Trade Fair (MIFB) 2017 with one of our resellers, Chefhub Resources Sdn. Bhd. to enhance our brand awareness and understand about market expectation.  Chefhub Resources Sdn Bhd is one of our major reseller who carry a wide range of gastronomic products ranging from kitchen utensils, glassware, porcelain ware and other equipment from many reputable international companies as well as local partners. 

Malaysian International Food and Beverage Trade Fair (MIFB) is Malaysia’s largest and longest-running food and beverage trade exhibition.  MIFB is a platform for businesses from the Food & Beverage industry to showcase their products and services at an international level.
Moving towards to 18th year, MIFB 2017 was held at Putra World Trade Centre (PWTC), Kuala Lumpur on 9th – 11st August 2017. With enhanced international participation, there are more than 500 exhibitors from 58 different nations participated such as South Korea, China, Taiwan, Thailand, Sri Lanka and more. MIFB 2017 successfully attracted more than 20,000 trade visitors from around the world to explore in the 10 international Pavilions formed by the host (Sources from Malaysian International Food & Beverage Trade Fair). In this 18th edition of trade show, it continue highlight the Food & beverage industry in three key segments which include General Food and Beverage, Seafood and Fishery as well as Food Technology.
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Being the most trustable brand by professional chefs and 4 stars+ luxury hotel, our booth have drawn significant amount attentions and received many enquires toward our products. Our display products during the exhibition including our all-time classic Sandwich Bottom Series, Gastronorm Pans Series, Colour Coded Chef Knife, Chopping and Cutting Board Series and also the new launched product range such as Cast Iron and Enamel Cast Iron Series, Polycarbonates Glass and more.
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Among all, the most notable visitor was Malaysian Celebrity Chef also known as TV Personality from The Asian Food Channel (afc), Sherson Lian. We were proud and excited to have him visiting our booth and made enquiries about our products.
(Left) Qware Sales Manager – Mr Ng Choon Ban; (Right) Celebrity Chef – Mr Sherson Lian
Below are some of our display products in the exhibition :
Qware Cast Iron Series
Qware Cast Iron Series
Qware Enamel Cast Iron Series
Qware Sandwich Bottom Frying Pan Series
Qware Sandwich Bottom Series

Product-5.jpgQware Chef Knife Series
Qware Gilded Series

Shelves Series

(Top) Cup Holder Series; (Bottom) Plastic Wrap Dispenser,Flatware Basket & Versa Organizer
During the MIFB 2017, QWARE had gained tremendous amount of brand exposure and awareness. If you are tempted by our products and are enthusiastic to extend your business’s product range, then wait no longer. Just submits the "Reseller Application Form’’ to us now to become our resellers to gain the lucrative and remarkable benefits from us. Hope to hear from you soon!